The ability to communicate with consumers at a very small geographic level is called Hyperlocal advertising. Typically if one can target their ads at a Pin code level or a locality level, it comes under hyperlocal advertising.
Advertisers could pinpoint their communication at the level of locality, Pincode, areas of work, residential areas, and areas around their business. At Duende Wide Frames, any digital media that can be executed and targeted at the Pin code level is considered a Hyperlocal advertising option. For offline, any media that can be targeted at a locality level is considered Hyperlocal..